Have customer culture distributed as a tool of governance in your role. It cannot be a burden to those who are in contact with the external parties, as it is perhaps more important and useful within the company.
Everyone must understand how their very own work contributes to customer satisfaction.
A tool to innovate, change and always keep our products and services balanced, with an eye on the future.
| Have the basics of being customer oriented | Be clear about the fruit of our work |
| Do it from within the company, in any role | Achieve customer-focused results, internally and externally |
